When you have a great story about how your product or service was built to change lives, share it.
The "About Us" page is a great place for it to live, too. Good stories humanize your brand, providing
context and meaning for your product. What’s more, good stories are sticky -- which means people are
more likely to connect with them and pass them on.People tend to think that "About Us" pages have to
sound formal to gain credibility and trust. But most people find it easier to trust real human beings,
rather than a description that sounds like it came from an automaton. Trying to sound too professional
on your "About Us" page results in stiff, “safe� copy and design -- the perfect way to make sure your
company blends in with the masses.We know -- no industry jargon. If you think it makes you sound super
smart on your "About Us" page, think again. People want and appreciate straight talk about what your
business does. After all, if people can't figure out what you do, how will they know they need your
product or service?Instead of following the classic "About Us" script and writing a few paragraphs
about the company's mission and origins, try something different -- there are plenty of ways to make
it more visually compelling.Yes, this post is about, well, "About Us" pages. But sometimes, you don't
always need to wait for users to get there in order to make a statement. That's part of breaking the
mold to showcase your company's personality.Who would you trust more: A company talking about how
awesome it is, or a colleague raving about the company's work? I'd bet that you prefer the latter
that colleagueis more likely to be unbiased and give you a realistic understanding of what the company
is like. Including customer testimonials on your "About Us" page can give prospects and leads a more
down-to-earth view of your company.